Talk 1 views each client, large or small, as a partner. Clients are assisted in developing their critical business and marketing plans, to whatever degree deemed appropriate by the client. Once "inside" the client's business, understanding the service and product offerings, knowing the client's objectives, identifying the client's target audiences (customers and purchase influencers alike), and executing the proper tactics that will help clients reach their goals, there's also a critical eye focused on managing the process within specific budget parameters.
