When clients have "a need to know" more, Talk 1 has the network in place to identify resources for top level primary customer market research - often required to discover what drives current customers' satisfaction/dissatisfaction or what makes potential customers "tick." Talk 1 also possesses a great deal of experience in Copy Testing, determining which tactical or creative approaches are best suited to develop and/or maintain customer relationships. Whether it's face-to-face focus groups or a sophisticated online approach, Talk 1 can turn critical questions into valuable answers.