Divisions Maintenance Group Carries New Branding To National Industry Conference
Divisions Maintenance Group, a national leader in the provision of retail facilities maintenance services, turned to Talk 1 to provide marketing communications support for the Company's participation in the PRSM (Professional Retail Store Maintenance Association) 2012 National Conference, April 18-20, 2012, in Anaheim, CA.
The show campaign strategy called for a theme that emphasized Divisions' commitment to supporting on-site facilities maintenance managers, providing them with "uninterrupted peace of mind" in knowing the job will always be done right...and right on time. Talk 1 developed the theme, "No Problem, Partner" to drive the campaign.
All campaign communications were designed utilizing Divisions' new branding guidelines.
A full color, full page ad was developed for the show issue of PRSM Magazine. A pre-show mailer was also produced and sent to show registrants, inviting recipients to visit the Divisions show booth and detailing a list of Divisions-sponsored show events. A Divisions room drop invitation, with Starbucks gift card, was also awaiting show attendees when they arrived in Anaheim.
A featured element of the campaign was the conception, design, development, and production of a lively show theme video for continuous loop presentation in the Divisions booth. This well-received show was the result of a concentrated Divisions, Talk 1, and PPS Group, Covington, KY, team effort.
In addition to the PRSM assist, Talk 1 develops and places web-based advertising for Divisions and coordinates an on-going Divisions public relations program, targeting key industry publications and sites for the dissemination of current Company news.
